Where is Tokyo Character Street?

It is on the Yaesu side of Tokyo Station, outside the ticket gates, on the B1 floor of First Avenue Tokyo Station. Leave through a Yaesu gate and follow the signs. A few shops, including the Pokémon Store, are on the 1st floor.

What are Tokyo Character Street's opening hours?

It is open 10:00 to 20:30 every day. Individual shops may keep different hours, so check the shop's page on the official site if you are going for one store.

Is there a JUMP SHOP at Tokyo Station?

Yes. The JUMP SHOP is on B1 of Tokyo Character Street, open 10:00 to 20:30, with One Piece, Dragon Ball, My Hero Academia and other Shonen Jump goods.

Is there a Pokémon Center at Tokyo Station?

There is a Pokémon Store, a smaller shop on the 1st floor of Tokyo Character Street with Tokyo Station items. The full Pokémon Center is in Shibuya PARCO.

How long do you need at Tokyo Character Street?

Allow one to two hours. An hour covers a few favourite shops, and two let you see most of the 30-plus stores and pop-ups.

Is Tokyo Character Street good for toddlers?

Yes, with care. It is indoors, with a baby break room in First Avenue Tokyo Station. The corridor gets crowded, so go on a weekday morning and use a carrier at busy times.

Tokyo Character Street at Tokyo Station: A Guide for Families

08/17/202510/10/2026

The entrance wall of Tokyo Character Street, painted with Pokémon characters

Quick answer

Tokyo Character Street is a row of over 30 official character shops in First Avenue Tokyo Station, on the Yaesu side of Tokyo Station, outside the ticket gates, mostly on B1.
It is open 10:00 to 20:30 every day.
The shops children ask for most are the Pokémon Store, the JUMP SHOP (One Piece, Dragon Ball, My Hero Academia), the Tomica and Plarail toy train shop, Chiikawa Land, Sanrio and the LEGO Store.

Contents

What Is Tokyo Character Street?

Tokyo Character Street is a shopping street of official character stores inside Tokyo Station. It belongs to First Avenue Tokyo Station (Tokyo Eki Ichibangai), the shopping area on the Yaesu side of the station, and it has over 30 shops selling Pokémon, Jump manga, Sanrio, Chiikawa, Studio Ghibli, toy trains, LEGO and the goods of the Japanese TV channels.

It is one of the easiest character stops in Tokyo with children. Everything is in one corridor, indoors, next to the trains, and it is free to walk around.

An event space called Ichiban Plaza hosts pop-up shops for different characters, so the line-up changes through the year.

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How to Get to Tokyo Character Street

Tokyo Character Street is outside the ticket gates on the Yaesu (east) side of Tokyo Station, on the first basement floor (B1) of First Avenue Tokyo Station. Leave the JR or Shinkansen area through any Yaesu gate, follow the signs to First Avenue Tokyo Station, and go down to B1.

A few shops, including the Pokémon Store, are on the 1st floor.

The address is 1-9-1 Marunouchi, Chiyoda-ku, Tokyo.

The most common mistake is coming out on the Marunouchi side, the red-brick station building facing the Imperial Palace. From there, walk through the station to the Yaesu side. Allow extra time with a stroller.

If you arrive by Tokyo Metro, the Marunouchi Line stops at Tokyo Station.

Tokyo Character Street Opening Hours

Tokyo Character Street is open 10:00 to 20:30, every day. Hours differ between shops, so if one store is the reason for your visit, check its page on the official site first.

The JUMP SHOP, for example, keeps the same 10:00 to 20:30.

These areas are next door in First Avenue Tokyo Station.

Area	What it is	Hours
Tokyo Character Street	30+ character shops	10:00 to 20:30
Tokyo Ramen Street	A row of ramen shops	10:30 to 23:00 (last order 22:30)
Tokyo Okashi Land	Sweets from big Japanese snack makers	9:00 to 21:00
TOKYO GIFT PALETTE	Tokyo souvenirs and sweets	9:30 to 20:30 (from 9:00 on weekends)

8 Best Shops at Tokyo Character Street for Kids

These are the shops that work best with children, from the full list on the official floor guide in October 2026.

1. Pokémon Store Tokyo Station

This small version of a Pokémon Center is on the 1st floor. It sells plush toys, cards and snacks, and items only sold here, such as Pikachu dressed as a train conductor.

It is much smaller than the Pokémon Center in Shibuya, so it suits a short visit or a last-minute present.

Inside the Pokémon Store at Tokyo Station, with a Pikachu statue in a train conductor's uniform — The Pokémon Store Tokyo Station, on the 1st floor

2. JUMP SHOP

This is the official shop of the weekly Shonen Jump manga magazine. It sells goods from One Piece, My Hero Academia, Dragon Ball and other Jump series, including limited items and snacks that make easy souvenirs.

Older children and teenagers who read manga usually head here first.

The JUMP SHOP storefront at Tokyo Character Street — The JUMP SHOP on B1

ONO

On my tours, the children's favourites are the anime places, such as the Pokémon Center and the Jump Shop. What falls flat is anything too niche, or a place with nothing to look at.

3. Tomica and Plarail Shop

The shop sells Takara Tomy's Tomica die-cast cars and Plarail toy trains, the toys many Japanese children grow up with. With a train-loving child, this shop inside Japan's busiest station is hard to leave.

4. Chiikawa Land TOKYO Station

This is the official store for Chiikawa, the small, round characters from a Japanese web comic that are everywhere in Japan right now. Expect plush toys and key chains, and possibly a queue on weekends.

5. LEGO Store

This official LEGO Store has sets you may already know from home. It is a good place for children who do not follow Japanese characters.

6. Sanrio Tokyo Character Street Store

The shop on the 1st floor sells Hello Kitty, My Melody, Kuromi, Cinnamoroll and the rest of the Sanrio characters.

7. ONE PIECE Mugiwara Store

The official One Piece store sells figures, clothes and limited goods, and has character displays to take photos with. Pair it with the JUMP SHOP if your child is a fan.

8. Kirby Cafe PETIT

This takeaway counter of the Kirby Cafe sells Kirby-shaped cakes and sweets and its own goods. Children love the sweets. Check the shelf life if you plan to carry them home.

Pink Kirby-shaped cakes and tarts in the case at Kirby Cafe PETIT — Kirby sweets at Kirby Cafe PETIT

Full List of Shops at Tokyo Character Street

Shops change, and pop-ups come and go, so check the official floor guide before you go. In October 2026, the street has these shops.

Characters	Shops
Anime and manga	JUMP SHOP, ONE PIECE Mugiwara Store, DRAGON BALL STORE TOKYO (1F), Crayon Shin-chan Official Shop, Detective Conan Plaza, Precure Pretty Store, Kamen Rider Store Tokyo, Ultraman World M78, hololive production official shop
Games and cute characters	Pokémon Store (1F), Sanrio (1F), Kirby Cafe PETIT, Chiikawa Land, Rilakkuma Store, Sumikko Gurashi Shop, mofusand mofumofu store, Koupen-chan Hanamaru Station, Nishimura Yuji shop
From abroad	miffy style, SNOOPY TOWN mini, Harry Potter Mahou Dokoro, LEGO Store, The POOH SHOP (opening October 14, 2026)
Toys and capsules	Tomica and Plarail Shop, Gashapon Bandai Official Shop
Studio Ghibli	Donguri Republic
TV channels and more	NHK Character Shop, TBS Store, tv asahi shop, TV TOKYO Honpo, NITTELE-YA, FUJITV SHOP, GBL, Shochiku Kabuki-ya Honpo

The Gashapon shop has rows of capsule toy machines, an easy way to let each child choose one small thing.

Tips for Visiting Tokyo Character Street with Kids

Go on a weekday morning. The corridor is narrow and fills up on weekends, school holidays and in the evening rush. At 10:00 it is quiet.

Be at the door when it opens, and you shop before the crowd arrives.

Plan 1 to 2 hours. Allow an hour for a few favourite shops, two if you want to see most of them. Agree on a budget per child before you go in.

Strollers. The small shops get tight. Fold the stroller or use a carrier at busy times.

Baby room and lockers. First Avenue Tokyo Station lists a baby break room and coin lockers among its facilities. Leave large bags at your hotel, because the shops are small.

Tax-free shopping. Many shops offer tax-free sales to visitors. Bring your passport and ask at the till.

Paying. Each shop's page on the official site lists the payment methods it takes. The JUMP SHOP, for example, takes cash, credit cards, e-money (Suica, PASMO) and code payments.

What to Do Near Tokyo Character Street

Tokyo Ramen Street, a few steps away on the same floor, has ramen shops in a row and makes a quick lunch with children. See our Tokyo Ramen Street guide.

Tokyo Okashi Land sells snacks and sweets from Japan's big confectionery makers.

On the Marunouchi side, across the station, the Imperial Palace East Gardens are free and a big open space where children can run after a morning of shops. They close on Mondays and Fridays.

Our Tokyo Station guide covers the rest of the station.

Our usual first day with families comes through Tokyo Station in the afternoon, after Asakusa and lunch, on the way to the East Gardens and Tokyo Tower. On Mondays and Fridays, when the gardens are closed, we walk to the Nijubashi bridge in front of the palace instead.

If you would like a day like that planned around your children, with a guide who knows where the lifts are, see our Tokyo private tour with kids.

Is Tokyo Character Street Worth Visiting?

Yes, for children who love characters and for families passing through Tokyo Station. It is free to walk around, indoors, open until 20:30, and puts over 30 official character shops in one corridor.

It is a good rainy-day hour or a stop on the way to the Shinkansen.

It does not replace the big flagship stores. The Pokémon Store here is small. For a full Pokémon Center and Nintendo TOKYO, go to Shibuya PARCO (see our Pokémon Center Shibuya guide).

For more ideas for children across the city, see things to do in Tokyo with kids.

Frequently Asked Questions

Where is Tokyo Character Street?: It is on the Yaesu side of Tokyo Station, outside the ticket gates, on the B1 floor of First Avenue Tokyo Station. Leave through a Yaesu gate and follow the signs. A few shops, including the Pokémon Store, are on the 1st floor.
What are Tokyo Character Street's opening hours?: It is open 10:00 to 20:30 every day. Individual shops may keep different hours, so check the shop's page on the official site if you are going for one store.
Is there a JUMP SHOP at Tokyo Station?: Yes. The JUMP SHOP is on B1 of Tokyo Character Street, open 10:00 to 20:30, with One Piece, Dragon Ball, My Hero Academia and other Shonen Jump goods.
Is there a Pokémon Center at Tokyo Station?: There is a Pokémon Store, a smaller shop on the 1st floor of Tokyo Character Street with Tokyo Station items. The full Pokémon Center is in Shibuya PARCO.
How long do you need at Tokyo Character Street?: Allow one to two hours. An hour covers a few favourite shops, and two let you see most of the 30-plus stores and pop-ups.
Is Tokyo Character Street good for toddlers?: Yes, with care. It is indoors, with a baby break room in First Avenue Tokyo Station. The corridor gets crowded, so go on a weekday morning and use a carrier at busy times.

Tokyo Character Street

Address

1 Chome-9-1 Marunouchi, Chiyoda City, Tokyo 100-0005

See Map

Nearest station

Tokyo Station (Shinkansen / Tokaido / Yokosuka / Sobu / Keihin-Tohoku / Yamanote / Chuo / Keiyo / Ueno-Tokyo / Tokyo Metro Marunouchi)

Sources

https://www.tokyoeki-1bangai.co.jp/en/
https://www.tokyoeki-1bangai.co.jp/street/character/
https://www.tokyoeki-1bangai.co.jp/shop/detail/?cd=000012
https://www.tokyoeki-1bangai.co.jp/access/
https://www.kunaicho.go.jp/e-event/higashigyoen02.html

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