SHIBUYA109: A Visitor's Guide to Tokyo's Teen Fashion Tower

What Is SHIBUYA109?

SHIBUYA109 (say "ichi-maru-kyu") is a fashion building at the foot of Dogenzaka, across the road from Shibuya Crossing, with about 100 shops on ten floors from B2F to 8F. Almost everything inside, from clothes and shoes to cosmetics, accessories and character goods, is aimed at teenage girls and women in their twenties, at prices that a Japanese high school student can afford.

It is free to walk in, and you can see the building in half an hour or spend half a day in it.

Fact	Detail
Where	2-29-1 Dogenzaka, Shibuya, across the crossing from the Hachiko statue
Hours	10:00 to 21:00, restaurants on 7F from 11:00
Closed	1 January only
Entry	Free
Best for	Girls about 10 and older, and their parents

The silver cylinder on the corner is one of the most photographed buildings in Shibuya, and for a teenager who follows Japanese fashion it is often the reason to come to Shibuya at all. For younger children, it is a ten-minute look on the way to somewhere else.

Our guide to things to do in Shibuya shows where it fits among the other stops.

SHIBUYA109 Opening Hours and How to Get There

SHIBUYA109 is open every day from 10:00 to 21:00, and the only day it closes is New Year's Day. The two restaurants on 7F, café Ma Maison and Cheese to Hachimitsu, open at 11:00 and take last orders at 20:00 and 20:15.

From Shibuya Station, leave by the Hachiko Exit, cross Shibuya Scramble Crossing towards the big screens, and SHIBUYA109 is the tall silver tower on the corner where Dogenzaka and Bunkamura-dori split, a few minutes on foot. Shibuya is on the JR Yamanote Line, the Tokyo Metro Ginza, Hanzomon and Fukutoshin lines, and the Tokyu and Keio lines.

If you arrive underground, the B1F and B2F doors open straight into the station's underground passage, so on a wet day you can walk in without going outside.

For the crossing itself, where to watch it from above and how to cross with children, see our Shibuya Crossing guide.

SHIBUYA109 Floor Guide, B2F to 8F

Each floor of SHIBUYA109 has a loose theme, from sneakers and character goods in the basement to cosmetics on the ground floor and pop-up stores at the top. The shop line-up changes often, so treat the table below (October 2026) as a guide to what kind of shop you will find where, not a fixed list.

Floor	What you find	Examples
B2F	Variety goods, café, nursing room	PLAZA, BOX CAFE & SPACE
B1F	Sneakers, casual wear, pop-ups	ABC-MART GRAND STAGE, ANAP, DISP
1F	Cosmetics and accessories	Dress Table, MITSUMARU shops
2F to 5F	Women's fashion brands	EMODA, MOUSSY, EGOIST, SLY, GYDA, rienda
6F	Sweet and "girly" fashion, Sanrio	LIZ LISA, Belle Charme, Sanrio
7F	Street wear, boots, cafés	WEGO, Dr.Martens, café Ma Maison
8F	Pop-up space, hair salon	DISP, EXCEL Colorist

Fashion floors

Floors 2 to 5 are the heart of the building, with one Japanese women's brand after another, each with its own style, from the tanned "gyaru" look to cool and minimal. Sizes follow Japanese standards, so try things on.

Cosmetics

The ground floor and parts of the basement sell Japanese and Korean make-up and skincare, including testers you can try. For many teenage visitors this is the most useful floor.

Pop-up stores

DISP, on 8F and B1F, is SHIBUYA109's own pop-up space. It changes every week or two and is often an anime, idol or character collaboration, with goods sold only there.

Check the SHIBUYA109 news page before you go if your child has a favourite series.

Cafés and snacks

Two sit-down restaurants are on 7F (cakes and omurice at café Ma Maison, cheese and honey dishes at Cheese to Hachimitsu), and there are cafés and snack stands in the basement. For a proper family lunch, Shibuya has better choices a few minutes away.

Gyaru Culture and the History of SHIBUYA109

SHIBUYA109 opened in 1979 and became famous in the 1990s as the home of "gyaru" fashion, with its bleached hair, deep tans, heavy eye make-up and very short skirts. The shop staff, called "charisma shop assistants", were as famous as models, and girls came from all over Japan to buy what they wore.

The name is a play on Tokyu, the railway group behind the building, because "to" is ten and "kyu" is nine in Japanese. The building is still run by a Tokyu group company, SHIBUYA109 Entertainment.

The gyaru look is now a niche rather than the mainstream, and the building has changed with its customers. Today you see every style of young Tokyo fashion in one place, plus collaborations with anime, games and K-pop.

In 2018 the old men's building across the crossing, 109 MEN'S, reopened as MAGNET by SHIBUYA109, and in 2023 a rooftop viewing lounge opened on top of it.

Is SHIBUYA109 Worth Visiting with Kids?

It is a yes for girls of about 10 and older who like fashion or make-up, and usually a no for younger children and for boys. The floors are narrow, busy and loud with shop music, and there is little for a five-year-old to do except the Sanrio shop on 6F.

The building is easier with a baby than it looks. These facilities are from SHIBUYA109's own visitor information.

• Lifts. Two lifts run from B2F to 8F (they do not stop at 2F). Use them with a stroller. The escalators are steep and crowded.
• Baby changing. The women's toilets on 3F and 7F have a large cubicle with room for a stroller and a baby chair, and the powder rooms have fold-down changing tables.
• Nursing room. It is inside the B2F women's toilet.
• Toilets. Women's toilets are on B2F, B1F, 3F, 5F, 7F and 8F, men's on B2F, 5F and 8F, and an accessible toilet on 8F.
• Lockers. There are none in the building. Use the coin lockers in the underground passage outside B2F and B1F.

One rule surprises many visitors. Photography is not allowed inside SHIBUYA109 except at the official photo spots. Shop staff will stop you, so take your photos outside, where the tower makes a better picture anyway.

Tax-Free Shopping and Payment

Many shops at SHIBUYA109 offer tax-free shopping for overseas visitors who show their passport. The building lists over 60 of them, on every floor from B2F to 7F.

Look for the tax-free sign at the till, and keep your purchases together for when you leave Japan.

Japan changed how tax-free shopping works. Since 1 November 2026, visitors pay the full price, including the 10% consumption tax, and get the tax back after customs checks the goods at departure.

Keep every receipt, and allow extra time at the airport. Check the Japan National Tourism Organization's page before you travel, as the details may change.

Paying is easy.

• Cards. Shops take all major credit cards, including Visa, Mastercard, JCB, American Express, Diners and UnionPay.
• IC cards. Most shops take Suica, PASMO and the other transport cards.
• QR payments. Alipay, WeChat Pay and PayPay work, among others.
• Cash. A Seven Bank ATM in the 7F lift hall accepts overseas cards and is open 10:00 to 21:00.

Free Wi-Fi works on every floor.

Tips for Visiting SHIBUYA109

The best time to visit SHIBUYA109 with a family is a weekday at 10:00, when the doors open and the aisles are clear. After school, from about 16:00, and on weekend afternoons, it fills with Japanese teenagers.

1. Start at the top. Take the lift to 8F for the pop-up store, then walk down floor by floor.
2. Set a meeting point. With teenagers who want to roam, agree on a time and a place, such as the B2F lift hall.
3. Bring a passport if you plan to shop tax-free.
4. Keep photos for outside. The pink entrance and the tower from across the crossing are the classic shots.
5. Give it an hour. One hour is enough for most teens to see every floor. Serious shoppers take two or three.

MAGNET by SHIBUYA109 and Other Shops Nearby

SHIBUYA109 is one stop in a compact shopping area, and four more places are within five minutes on foot.

• MAGNET by SHIBUYA109, the former 109 MEN'S, is the building on the opposite corner of the crossing. Its rooftop lounge, MAG8, looks straight down on the crossing. Entry is ¥1,800 per person with one drink.
• Shibuya PARCO, about 5 minutes away, has the Pokémon Center Shibuya and Nintendo TOKYO on 6F, which is where younger children want to be. See our Pokémon Center Shibuya guide.
• Center Gai, the shopping street a short walk from 109 across the crossing, has game centres, purikura photo booths and cheap snacks.
• MIYASHITA PARK, a rooftop park with a skate park and bouldering wall, is about 10 minutes north. See Miyashita Park.

Planning a Shibuya Day with Teens and Younger Kids

SHIBUYA109 works best as one hour in a half day, not as the whole plan, especially when brothers and sisters of different ages are travelling together.

This plan suits most families. Arrive at 10:00 and let the teenager shop at SHIBUYA109 while a parent takes the younger children to see the Hachiko statue and the crossing.

Meet again at 11:00, walk to Shibuya PARCO for the Pokémon Center and Nintendo TOKYO, and have lunch nearby. In the afternoon, take the train one stop to Harajuku for Takeshita Street and Meiji Jingu.

For more ideas by age, see our guide to things to do in Tokyo with kids.

If you would rather not split up in Shibuya's crowds, our private Tokyo tour with kids plans the day around every child's age, with a guide who knows which exits have lifts and which shops are worth the time. You can also browse all our tours in Tokyo.

Frequently Asked Questions

What time does SHIBUYA109 open?

SHIBUYA109 opens every day from 10:00 to 21:00. The restaurants on 7F open at 11:00. The building closes only on 1 January.

What time does SHIBUYA109 close?

The shops close at 21:00 every day. The two 7F restaurants also close at 21:00, with last orders at 20:00 and 20:15.

Is SHIBUYA109 only for women?

The shops are almost all for teenage girls and young women. Men's and unisex brands are at MAGNET by SHIBUYA109, the building on the opposite corner of Shibuya Crossing, formerly called 109 MEN'S.

Can you take photos inside SHIBUYA109?

No, except at the official photo spots. Photography is otherwise not allowed inside without permission, so take your pictures of the tower from outside.

Does SHIBUYA109 have tax-free shopping?

Yes. Over 60 shops offer tax-free shopping to overseas visitors with a passport. Since 1 November 2026, Japan uses a refund system, so you pay tax first and get it back at departure.

Is SHIBUYA109 good for kids?

It suits girls of about 10 and older who like fashion. Younger children usually tire of it quickly. There are lifts, baby changing on 3F and 7F, and a nursing room on B2F.

How long do you need at SHIBUYA109?

Allow about an hour to see every floor. Teenagers who want to shop can easily spend two or three hours.

Sources

https://shibuya109.jp/access
https://shibuya109.jp/qa
https://shibuya109.jp/tax-free-shopping
https://shibuya109.co.jp/company/
https://magnetbyshibuya109.jp/shop/shibuya-mag8
https://www.japan.travel/en/ca/news/changes-are-coming-to-japans-tax-free-shopping/