Tokyo Character Street is a magical underground arcade nestled within Tokyo Station , offering a kaleidoscope of beloved Japanese and international characters.
With an ever-evolving lineup of shops, themed events, and exclusive goodies, it’s a must‑visit for tourists seeking kawaii souvenirs and otaku culture.
In this guide, we’ll walk you through the best stores, how to access the area, and tips to make your visit unforgettable.
Contents
Tokyo Character Street – Location & Access
Finding Tokyo Character Street is surprisingly easy. It’s tucked away beneath Tokyo Station but well signposted.
Situated on the B1 floor of “First Avenue” near the Yaesu Underground Central Gate, the area is a bustling gateway for shoppers and train users alike.
Whether you’re arriving via shinkansen or metro, it’s just a short walk from the exits.
Getting There – Step-by-Step Directions
Here’s a simple breakdown to help you reach Tokyo Character Street without getting lost in Tokyo Station’s vast underground maze. Follow these clear steps to arrive quickly and start your character‑shopping spree
STEP
Head to B1 floor (first basement) of Tokyo Station, specifically within First Avenue .
STEP
Use the exit toward Yaesu Underground Central Gate or Yaesu North Exit .
STEP
Once past the gates, look for “Tokyo Character Street” signage to enter the character shopping zone.
Tokyo Character Street is located underground on the Yaesu side of Tokyo Station. Be careful not to head toward the Marunouchi side by mistake!
＼ Join Our Tour!! ／
Tokyo Guided Tour
Bar Hopping in Shinjuku with a Local
3hours
From $120 /
Tokyo Guided Tour
Explore Hidden Shibuya with a Local
4 hours
From $140 /
Tokyo Guided Tour
Explore Hidden Asakusa with a Local
3hours
From $140 /
Shops & Highlights of Tokyo Character Street
Packed with around 30 character-themed stores , Tokyo Character Street offers diverse merchandise for fans of all ages. From timeless icons to trending mascots, you’ll discover everything from apparel to exclusive trinkets.
Pop-up shops and limited-time events make each visit feel fresh and exciting.
Must-Visit Shops
Among the 30 shops here, these 6 are my personal favorites that I highly recommend!!
Pokémon Store
Tokyo Character Street’s Pokémon Store offers a compact yet immersive Pokémon Center experience.
It features exclusive items such as train conductor-themed Pikachu plushies, special edition games, figures, and snacks that are unique to this location.
It’s a go‑to spot for both collectors and casual fans looking for limited‑edition Pokémon souvenirs.
Miffy Style
The Miffy Style shop brings the beloved Dutch bunny to the vibrant halls of Tokyo Character Street.
It stocks a wide range of official Miffy merchandise—including adorable plushies, stationery, tote bags, and even Japan-exclusive items like kimono-clad Miffy plushes and novelty lamps.
This charming store blends international flair with uniquely Japanese touches, making it a must‑visit for character lovers.
Rilakkuma Store
At the Rilakkuma Store , you’ll step into the calming world of San‑X’s iconic laid‑back bear.
The shop features a wide variety of Rilakkuma merchandise, such as plush toys, mugs, stationery, and particularly Tokyo-exclusive designs that make great gifts and souvenirs.
Whether you’re relaxing or shopping, the soothing aesthetics of Rilakkuma add to the magical atmosphere.
Chiikawa Land Tokyo Station
Chiikawa Land brings one of Japan’s hottest contemporary characters to life within Tokyo Character Street.
Opened in September 2022, this official store offers fans a wide selection of Chiikawa-related goods—from plushies and keychains to themed stationery and household items.
A perfect spot for trend-conscious visitors, it’s especially appealing for those interested in up‑and‑coming character culture in Japan.
Kamen Rider Store
The Kamen Rider Store Tokyo is a standout destination for Tokusatsu enthusiasts at Character Street.
Since its opening on July 1, 2020, it has featured a diverse range of merchandise—from keychains and figurines to unique “Henshin Sound Cards” and shirts celebrating both classic and current Kamen Rider series.
It remains one of the larger specialty stores, offering fans both nostalgia and new content.
Please Check out What We Offer 😃
Prices From $120!!
Crayon Shin-chan Official Shop
The Crayon Shin‑chan Official Shop at Tokyo Character Street is the world’s first permanent store for this beloved mischievous character.
Visitors can explore a wide assortment of Crayon Shin-chan merchandise including plush toys, stationery, and themed goods that capture the series’ humor and charm.
A delightful stop for families and long-time fans alike, offering both nostalgia and playful finds.
Pop-ups & Limited-Time Attractions
What sets Tokyo Character Street apart are its rotating pop-up stores and themed exhibits that delight repeat visitors. Whether spotlighting a character of the moment or hosting seasonal merchandise, these temporary installations bring surprise and variety.
One such example is the Hololive Store , running through March 2026.
Hololive Store Ichiban Plaza
You may also like
Tokyo Station Guide 2025 – Your Essential Tourist Guide
Overview of Tokyo Station Tokyo Station is Japan’s busiest railway hub, handling over half a million passengers every day. It serves as the gateway to Tokyo,…
Tokyo Character Street – Practical Visitor Tips
Maximizing your visit to Tokyo Character Street means planning ahead, packing smart, and timing your trip well.
From tax‑free shopping to facilities for families, here’s what you should know to shop smart and stay comfortable.
Tips for a Smooth Visit
These practical tips will help you enjoy a seamless experience, whether you’re shopping solo, as a family, or with friends.
From saving money to navigating the crowds, a little prep can go a long way.
Tax-Free Shopping Allow Ample Time 2 to 3 hours to browse leisurely.Family-Friendly Facilities Operating Hours 10:00 AM to 8:30 PM , though hours may slightly vary during New Year holiday periods.
FAQ About Tokyo Character Street
Where exactly is Tokyo Character Street located?
Tokyo Character Street is on the first basement floor (B1) of Tokyo Station, inside the “First Avenue” shopping area, near the Yaesu Underground Central Gate.
What are the opening hours?
Most shops are open daily from 10:00 AM to 8:30 PM. Hours may vary slightly during holidays such as New Year.
Do the shops offer tax-free shopping for tourists?
Yes. Many stores provide tax-free services—just bring your passport and ask at the cashier.
How much time should I plan for a visit?
Allow at least 2 hours to explore the 30 shops, especially if you want to check limited-edition goods or pop-up stores.
Is it suitable for kids and families?
Absolutely. The area is family-friendly with baby-changing facilities and lots of shops featuring kid-favorite characters like Pokémon, Rilakkuma, and Crayon Shin-chan.
Can I find exclusive merchandise here?
Yes, many items are Tokyo Station exclusives, including plush toys, stationery, and seasonal goods only sold at this location.
Tokyo Character Street – Quick Overview
Tokyo Character Street is one of the most convenient and exciting shopping spots inside Tokyo Station.
With dozens of character-themed stores and exclusive items, it’s a paradise for fans of anime, manga, and kawaii culture.
Below is a quick overview to help you plan your visit efficiently.
Scrollable
Category Information Location Tokyo Station B1F, near Yaesu Underground Gate Number of Shops Approx. 30 stores , plus pop-ups Must-Visit Stores Pokémon, Rilakkuma, Studio Ghibli, Tomica, Moomin, and more Operating Hours 10:00 AM – 8:30 PM Visitor Tips Allow 2–3 hours, bring passport for tax-free
Final Thoughts on Tokyo Character Street
Tokyo Character Street is a delightful fusion of shopping, nostalgia, and travel convenience.
Whether you’re hunting exclusive character goods, enjoying kawaii culture, or simply exploring Tokyo Station’s unique underground shops, this whimsical arcade delivers a memorable experience.
Follow this guide to navigate, shop, and savor your visit in style!
Don’t miss this one too!
VIDEO
