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Privacy Policy

Japan Trails (“we,” “our,” or “the Company”) is committed to protecting the privacy of users of our guided tour services for international visitors to Japan (the “Service”). This Privacy Policy (the “Policy”) explains how we collect, use, and share personal information.

Article 1. Collected User Information and Collection Methods

1-1. “User Information” refers to identification data collected through users’ interaction with our Service via internet-connected devices such as smartphones or computers. We collect User Information through the following methods:

(1) Information you provide to us directly:

  • Full name
  • Phone number
  • Email address
  • Companion details (if applicable)
  • Other information submitted via forms or inquiries

(2) Information from third-party services (with user consent):
If you link or sign in via third-party services (e.g., social networks), we may collect:

  • User ID from that service
  • Any information you allow them to share with us based on your settings

(3) Automatically collected data when using our Service:

  • Device and browser information
  • Access logs
  • Cookie identifiers and anonymized IDs
  • GPS or location data

Article 2. Purpose of Use

2-1. We use User Information for the following purposes:

  • To operate, maintain, and improve our Service
  • To respond to customer inquiries or feedback
  • To enforce our terms and prevent misuse
  • To notify users of changes in service terms
  • To provide necessary information to third-party providers such as restaurants, temples, accommodations, or other travel-related services upon booking
  • Any other purposes directly related to those above

2-2. Additional purposes may include:

  • Aggregating anonymous statistical data (e.g., cookies, access logs, location)
  • Using data for marketing or targeted advertisements (email, cookies, etc.)
  • Retaining data for future marketing (e.g., newsletters, promotions)

2-3. We may use User Information for other purposes as reasonably required, unless prohibited by applicable law.

Article 3. User Consent and Revocation

3-1. Users may request to partially or fully stop the use of their information by changing service settings. If the Service depends on the use of certain information, discontinuation of use may require ending the Service.


Article 4. Sharing Information with Third Parties

4-1. We do not share personal information with third parties without user consent except under the following circumstances:

  • When necessary to achieve the intended use (e.g., sharing with a tour partner)
  • In the event of a business transfer such as a merger
  • Sharing with analytics or intelligence tool providers
  • When required by legal authorities or laws
  • When consent is impractical but necessary for safety, public health, or child welfare
  • When the user breaches terms and action is needed
  • Other cases permitted by law

Article 5. Disclaimer Regarding Third-Party Access

5-1. We are not responsible for third-party handling of personal information when:

  • You directly provide it to travel-related service providers
  • You voluntarily disclose it through our features (e.g., messaging tools)
  • You follow links to external websites
  • External parties obtain identifying data independently

Article 6. Disclosure of Personal Information

6-1. Upon request and verification of identity, we will disclose your personal data unless exempted under data protection laws.
A handling fee of JPY 1000 may apply for such requests. Please send requests by post to:

Contact Address:
Japan Trails Privacy Desk
[Your Office Address in Japan]
Email: [Your Official Contact Email]

Article 7. Correction and Deletion of Personal Information

7-1. If a user requests correction or suspension of use, we will investigate and take action as appropriate.
7-2. We will delete personal information upon user request or where necessary.
7-3. Users are responsible for keeping their personal information up to date.

Article 8. Data Security

8-1. We implement security measures to protect personal data from loss, misuse, or unauthorized access. However, we cannot guarantee absolute security.

Article 9. Inquiries

9-1. For any questions or requests related to this Policy, please contact:

Japan Trails Privacy Desk
[Your Office Address in Japan]
Email: [Your Official Contact Email]

Article 10. Cookies and Analytics

We use tools such as Google Analytics to understand user behavior. These tools collect anonymous data via cookies. Details on how Google handles this data can be found in the Google Privacy Policy.

Article 11. Policy Updates

11-1. We may revise this Policy as necessary. Updates will be posted on our website. If legal consent is required, we will obtain it through the appropriate channels.