Nintendo TOKYO in Shibuya
Are you visiting Japan and love Nintendo games and characters?
Nintendo TOKYO, the first official Nintendo flagship store in Japan, is an unmissable stop for fans of Mario, Zelda, Animal Crossing, Splatoon and more.
Located on the 6th floor of Shibuya PARCO, it offers exclusive merchandise, fun photo opportunities, and insider tips to make your visit smooth and memorable.
What Is Nintendo TOKYO?
Nintendo TOKYO opened in November 2019, marking Nintendo’s first directly managed retail store in Japan. The store showcases exclusive items not available elsewhere—from apparel, plush toys, stationery, to kitchenware and game-themed goods like Animal Crossing bento boxes, Zelda ties, and Mario x Pokémon collectibles.
It also features interactive displays, stunning character statues, and themed decor perfect for gamers’ Instagram feeds.
Visiting Tips for First-Time Travelers
Entry System & Queue Management
On weekends or holidays, Nintendo TOKYO uses a ticketed entry system to manage crowds. Entry is limited each hour, so obtaining a time-slotted ticket is vital.
Tickets are distributed for free starting at around 8:00 AM at Shibuya PARCO ground-level “Spain Hill Entrance” by Nintendo staff wearing red coats. Expect up to 1–2 hour waits during peak times even if you have a ticket.
Best Time to Go
To avoid the worst crowds, visit on a weekday early morning or during off‑peak months (such as March–May or September–October for better weather overall in Tokyo).
Around the Store
Located at 6th floor, Shibuya PARCO, a short 5‑minute walk from Shibuya Station via various JR and Metro lines.
Near Pokémon Center Shibuya and other gaming-focused stores on the same floor (Capcom store, anime shops), making for a full day of themed exploration.
Inside Nintendo Tokyo – What You’ll See & Buy
The Merchandise Spectrum
| Category | Items & Series |
|---|---|
| Plush & Figures | Mario, Pikmin, Splatoon inklings |
| Apparel & Accessories | T‑shirts, socks, bags themed to Mario/Zelda/Animal Crossing |
| Stationery & Kitchenware | Animated designs: mugs, towels, bento boxes, neckties |
| Exclusive & Limited Items | Region-only T‑shirts, collaboration pins, and collectibles |
Fans rave about quirky and functional items—bento boxes from Animal Crossing, Zelda neckties, Mario x Pokémon collaborations, and squishy toadstool cushions.
Additional Features
You may be able to play demo Nintendo Switch titles (though availability depends on day and staffing). Staff often wear red Nintendo uniforms and may assist with explanations of rare items.
What Other Travelers Say About Nintendo Tokyo
From visitors on travel forums:
“I went to both Tokyo and Kyoto stores… very little changes, prices are the same. Tokyo has more Animal Crossing and Splatoon.” (From Reddit)
Final Thoughts – Nintendo Tokyo
Nintendo TOKYO is not just a store—it’s a cultural destination within Tokyo for visitors who appreciate Japanese gaming heritage and its global franchises.
Whether you’re a collector of kawaii merch or simply want a fun shopping break in Shibuya, this flagship store delivers on authenticity, exclusivity, and atmosphere.
Be sure to plan ahead, arrive early, and enjoy what may be the most immersive Nintendo experience outside their theme parks.
Don’t forget to check nearby attractions—like Pokémon Center Shibuya on the same floor—and capture those photo-perfect moments around every corner.
Enjoy your trip to Nintendo TOKYO—and game on!
